Visionary strategy
led by experience.
Meet the mind behind Kachaam Design Studio's strategic direction and creative excellence.
Ashok Mahiwal (Royce)
Ashok Mahiwal (Royce) is the Founder and Principal Strategist at Kachaam Design Studio, where he leads brand strategy, digital transformation, UX/CX innovation, and AI-driven business experiences for modern companies and ambitious startups.
With over 17 years of experience, he has collaborated with global brands and organizations including HSBC Holdings plc, DBS Bank, Mubadala Investment Company, UAE Pro League, Dar Al Arkan, The Times of India, MagicBricks, and several high-growth businesses across fintech, healthcare, real estate, sports, media, and technology sectors.
Beyond consulting, he is a multidisciplinary entrepreneur who has built and led ventures including Usercible Group, Kachaam, Scalehouse, Tinycapes AI, Zilly Group, Mapzilly, and Pluntr. His work combines strategy, design, customer psychology, business innovation, and emerging technologies to help brands build meaningful digital ecosystems, stronger market positioning, and scalable customer experiences.
Known for visionary thinking and execution-focused leadership, Royce works closely with founders and leadership teams to transform ideas into future-ready brands, products, and businesses.
Gunjan Ralhan
Gunjan Ralhan is the Co-Founder and Design Director at Kachaam Design Studio, where she leads creative direction, brand identity systems, visual storytelling, and digital design experiences for modern brands and global businesses. With a strong eye for aesthetics, brand psychology, and design execution, she plays a key role in shaping Kachaam’s creative vision across branding, UI/UX, campaigns, and digital experiences.
Known for blending creativity with strategic thinking, Gunjan has contributed to projects across startups, international businesses, and high-growth brands, helping companies build visually distinctive and emotionally engaging identities. Her leadership at Kachaam focuses on building design systems that combine modern aesthetics, functionality, and long-term brand impact.
As a creative leader, she strongly believes in the evolving role of AI and technology in design, while championing the value of original thinking, craftsmanship, and human creativity in shaping meaningful brand experiences.