Building an Identity Around Influence.
Mind Ctrl approached Kachaam Design Studio to create a striking and memorable identity for their Belfast-based event exploring the dark edges of influence, marketing, media, and human behavior. The challenge was to develop a visual language that felt intellectually provocative, culturally relevant, and instantly recognizable across digital, social, event, and promotional touchpoints while positioning the event as a premium and conversation-worthy experience.
Designed to Disrupt Attention.
We crafted a high-contrast visual identity system built around bold typography, expressive color psychology, and modern editorial-inspired layouts. The branding was designed to feel energetic, unapologetic, and culturally sharp — reflecting the event’s subject matter around persuasion, influence, and attention. From the logo system and visual assets to social media creatives, speaker cards, countdowns, event collateral, and website design, every touchpoint was carefully designed to create anticipation, recognition, and engagement before the event even began.
